Home :: Wine Industry Research :: VinQuest 2018 - Research Summary

VinQuest 2018 - Research Summary

VinQuest 2018 - Research Summary
VinQuest™ is the wine industry’s annual survey to measure the size and dynamics of the U.S. consumer direct sales channel.

Now in its eleventh year, the VinQuest research project has produced the largest and most widely used sources of consumer direct sales data in the U.S. wine industry.

The report includes a summary of results from theVinQuest™ 2018 U.S. Consumer Direct Wine Sales Survey of 226 wineries in 19 U.S. states with estimates of consumer direct wine sales via tasting room, events, wine club, internet, direct mail & telesales at wineries of every size. Use of wine club, tasting room, and ecommerce sales/marketing techniques is measured and correlated with DTC sales growth to identify best practices for success.

This is the same report provided to wineries and winery associations that participated in VinQuest 2018.  Includes 27 detailed charts illustrating survey results.
  • Executive Summary
  • Research Methodology
  • DTC Channel Benchmarks
  • Tasting Room Benchmarks
  • Wine Club Benchmarks
  • Ecommerce Benchmarks
  • Sales Training & Incentives
  • Marketing Benchmarks
  • DTC Technology Profile
  • DTC Best Channel Practices
  • DTC Best Marketing Practices
  • Conclusions
12 pages.  Digital PDF file only -- no hard copy.  Delivered electronically
SKU VQ18Summary
Your price: $149.00
Quantity 1 (this product is downloadable)