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VinQuest 2017 - Research Summary

VinQuest 2017 - Research Summary
VinQuest™ is the wine industry’s annual survey to measure the size and dynamics of the U.S. consumer direct sales channel.

Now in its tenth year, the VinQuest research project has produced the largest and most widely used sources of consumer direct sales data in the U.S. wine industry.

The report includes a summary of results from theVinQuest™ 2017 U.S. East Coast DTC Wine Sales Survey of 90 wineries in 19 U.S. states with estimates of consumer direct wine sales via tasting room, events, wine club, internet, direct mail & telesales at wineries of every size. Use of wine club, tasting room and ecommerce sales/marketing techniques is measured and correlated with DTC sales growth to identify best practices for success.

This is the same report provided to wineries and winery associations that participated in VinQuest 2017.  Includes 32 detailsed charts illustrating survey results.
  • Executive Summary
  • Research Methodology
  • Sales Channel Mix
  • DTC Channel Benchmarks
  • Tasting Room Benchmarks
  • Wine Club Benchmarks
  • Ecommerce Benchmarks
  • Sales Training & Incentives
  • Marketing Benchmarks
  • DTC Technology Profile
  • DTC Best Sales Practices
  • DTC Best Technology Practices
13 pages.  Digital PDF file only -- no hard copy.  Delivered electronically
SKU VQ17Summary
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